Untold:This is the untold story of AND1's rise and fall 

by vnygadgets

And1 was one of the biggest basketball apparel brands in the early 2000s.

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The company was not able to hold its market

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and other bigger brands kept pushing their products 

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 As a result, And1 people started losing their interest in the company, 

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and now they are once again in the news with untold documentaries.

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Don't worry

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 There are no untold scandalous or shocking turns in the film as it is a pretty straightforward story. 

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And1 was launched by three young entrepreneurs on August 13, 1993. 

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At that time, other companies like Nike or Reebok were not creating products like them. 

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And1 Made a deal with a rookie named Stephon, Who broke his ankle in the first game

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As a result, the company saw a sharp dip in sales.

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