Why is Einstein bagels called Einstein bagels?
by vnygadgets
Making food may not seem like rocket science. Still, some people are pretty particular about where they get their bagels,
and a new St. George business with a famous physicist’s name generates excitement.
and a new St. George business with a famous physicist’s name generates excitement.
Einstein Bros. acquired retail bagel chains from regions without bagel traditions in the 1990s,
including Offerdahl's Bagel Gourmet, Bagel & Bagel, Baltimore Bagel, and Brackman Brothers
The name Einstein refers to the fictional founding brothers of the company, Melvin and Elmo,
not to the scientist who invented the theory of relativity. However,
it does not matter to those waiting for the national breakfast café chain to serve its renowned "hot fresh" bagels and coffee.
Einstein Bros. acquired retail bagel chains from regions without bagel traditions in the 1990s,
including Offerdahl's Bagel Gourmet, Bagel & Bagel, Baltimore Bagel, and Brackman Brothers.
Einstein Bros. filed for bankruptcy in 2000 after lending too much money to franchisees.
New World Coffee, which had attempted a hostile takeover unsuccessfully,
purchased Einstein Bros. out of bankruptcy for $190 million.
As of August 5, 2021, Einstein Bros. has merged with Panera Bread and Caribou Coffee to form Panera Brands.